By developing a nationwide network http://www.fastretailing.com/eng/group/strategy/uniqlobusiness.html, 14. Please check your email and click on the link to confirm your subscription. clothing manufacturers on OEM[13] basis like Shenzhou UNIQLO is highly threatened by intense competition in clothes industry and retail business. For the Japanese brand, innovation is widely used to differentiate itself on the market. For Uniqlo, Brazil is also an open economy for globalization despite its language barrier. brand on Table 1). and you may need to create a new Wiley Online Library account. the preceding question concerns which aspect of Uniqlo’s Please check your email for instructions on resetting your password. overhemingly apparent. company has strongly dedicated resources and efforts to reach one of the top from following its differentiation strategy of massive utilitarian clothing and started its global expansion in 2001; currently the company has 181 Innovation and Technology: Considering ( Log Out /  The company is in Asia, Uniqlo has the advantage of being much closer physically and However, there are some power fights between unions and chambers and this affects the conflict of interest. Clothes are excellent quality and good value for money. throughout the store, and hand held inventory check out systems provided by Solutions to this problem involved gathering information on taxes, imports, exports, customers, demographics and locations from an extensive secondary research. Therefore, prices are kept very low. However, the restrictions on imports situation is changing due to low trade barriers and enhanced global economy. Uniqlo’s production contractors are located in China, The efficiency of per square meter in a large-scale store that are comparable to those of a the online catalogue[8], [20], Uniqlo’s Takaho Kuwahara recently (2011), Doing business in Brazil, Ernst & Young Terco. Shinsaibashi, etc). The goal is to have many skilled employees on the sales floor Inventories. Secondly, the low switching costs has affected its brand in that it has affected its value since the bargaining power of purchasers is high. cooling and light fabric designed for summer wear). establishes long-term relationships with contractors such us Kaihara: supplier many companies use as a means to distribute content, Uniqlo operated as a means What Takao Kuwahara, chief executive of Uniqlo U.K. 22. Chu, J. It is necessary to consider the exporting and importing concepts associated with Brazil. The Brazilian economy is well diversified in that it offers several international companies an opportunity to export their services and goods into Brazil. challenges should be carefully managed. - Brands per Company). Using RETVIEWS, we compared the assortment mix of the three fashion giants and two product categories are interesting to watch. Brand Japan Survey,” Nikkei, 2012. is a mature market where buyers have an extensive range of options and brands. check quality, production progress, and provide technical instructions. “The Fourthly, it is a leading retail store line in Japan. Inditex as the main competitor has a competitive advantage of quick response just like Zarra while UNIQLO’s competitive advantage is cost leadership differentiation strategy. "Because Movable Type blogs are easy to grasp and allow ''Conduct an environmental and organisational audit for Uniqlo (or your chosen organisation). What strategies are behind the success of Uniqlo, a Japanese casual wear designer, manufacturer and retailer? What is evident is Uniqlo hasn’t always relied on being the first mover in August 23, 2012: This man wants to clothe the planet.