Read about: Pawan Deshpande, MIT ‘06, MEng ‘07; Ted Tewksbury, MIT ‘83, SM ‘87 and PhD; Todd Coleman, MIT SM ‘02, PhD ‘05; Wendi Heinzelman, MIT SM ‘97, PhD ‘00; Sachin Katti, MIT PhD ‘09; Yehia Massoud, MIT PhD '99; Sridevi Sarma MIT PhD '06; Mark Somerville, MIT PhD ‘98; David Wentzlaff, MIT PhD ‘11; and Vanessa Wood, MIT PhD ‘11. And, he gained a better understanding of the economics of entrepreneurship through “The Business of Software” (15.358). Six Reasons to Hire Your Audience: The Benefits of UGC .

When asked what are the less obvious things he learned from his EECS experience, Pawan says: “There are two courses in particular that have been useful, and, impacted my post-MIT life at a start-up in ways I did not expect at the time. Sign in to like videos, comment, and subscribe. —Pawan Deshpande, founder and CEO of HiveFire, Inc. S.R.K. You could say it’s a roundup of the best content, Are the content marketing KPIs you use selling your work short? Thesis Supervisor: Regina Barzilay. Also, I remember ridiculing 6.UAT with friends because it was not a technical class, but it has been immensely valuable looking back given that there are more days that I now spend in a word processor, making slides or speaking at a conference than I do in code. Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications.

It was the inadvertent outcome of an ABM pilot Curata ran over six months. The name Curata was derived from curation, which is for what their product is used.

While the businesses and messages are different, they all want to know, A roundup of this week’s best content marketing content for content marketers. “Among many classes that I enjoyed, four of my most memorable ones during my undergraduate were 6.004, 6.170, 6.033, and 6.050J. Research Interests: Faculty & Non-Faculty Supervisors. These days effective marketers proactively engage through content. Add blog@curata.com to your trusted senders list. Pawan Deshpande.

Learn about the rise of a platform that will enable content marketers to drive more impact within their organizations. As an undergraduate, Pawan participated in four internships -- at Kubi Software, IMLogic, Microsoft, and Google.

“Traditionally the role of marketing has been to better position a company or their product or service to potential customers. Curata helps curators by automating parts of this process. We use machine learning, natural language processing, and artificial intelligence to power two software platforms: Curata Content Curation Software (CCS), and Curata Content Marketing Platform (CMP). Content curation is the process. Incentivizing a content marketing team can keep the team accountable and boost results. His work at Curata has been recognized through the 2010 Boston Business Journal's 40 under 40 Award, and through the Massachusetts Technology Leadership Council's 2012 Sales & Marketing Technology of the Year Award. More companies are opening up content positions in their departments thanks to the growth in, and corresponding investment in content marketing, with 75% of companies increasing content marketing investment.

Curata is a content marketing software company based in Boston, MA. Directly after finishing his MEng in 2007, Pawan decided to start his own company, HiveFire, with his freshman year roommate Kevin Chevalier (also an EECS graduate, 6-3 ‘06, MEng ‘07).

For all commercial enquiries related to Entrepreneur Asia Pacific, please contact sales@entrepreneurapj.com, For all editorial enquiries related to Entrepreneur Asia Pacific, please contact editor@entrepreneurapj.com, For all contributor enquiries related to Entrepreneur Asia Pacific, please contact contributor@entrepreneurapj.com, Pawan Deshpande is the founder and CEO of. I work with a lot of content marketers in a lot of different organizations.

His work culminated in the MEng thesis, “Decoding Algorithms for Complex Natural Language Tasks”, which won the 2007 Dimitris N. Chorafas Foundation Prize and 2007 Charles and Jennifer Johnson Award for Outstanding Master of Engineering Thesis in Computer Science. Pawan is responsible for the company's vision, management and advanced development initiatives. Free Download: How to Curate Content Like a Boss

Online content is particularly of interest because there continues to be more and more content online every day with no end in sight.”, “When I started HiveFire, I was not aware of the term ‘content curation’ but it perfectly describes what our product Curata does. “To that end,” Pawan says, “I envision HiveFire building our current area of expertise to address similar challenges faced in other markets.”. We’ll email you a copy as well, but click here for some instant gratification. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. User Interface Design (6.831) demonstrated the value of usability in software, which is often overlooked by engineers as just shrink-wrap. He is an accomplished entrepreneur, marketer, and technologist.

At Microsoft (through UPOP) and Google, Pawan was able to experience the engineering culture at larger companies with very talented engineering teams.

(2007 Dimitris N. Chorafas Foundation Prize) (2007 Charles and Jennifer Johnson Award for Outstanding Master of Engineering Thesis in Computer Science) Papers. He got work in a startup during IAP through the Alumni Association Externship program. Their product was subsequently used by over 2,000 companies. He especially enjoyed his time at IMLogic (through the IAP Externship Program), where he and a fellow MIT student built a product to monitor and block peer-to-peer file sharing traffic from scratch in a period of three weeks. Read the latest issue of the MIT EECS Connector — the annual publication of the Department of Electrical Engineering and Computer Science. Discover Hidden Backlink Opportunities This post from the Portent blog is a great, These are our picks for the best content marketing articles, inspiration, and how-tos of the week. Analytically thinking through a deeply technical problem, distilling down a complex set of concepts into a paper, and presenting and justifying my research in conferences have all continued to influence my problem solving sensibilities for technical and business issues alike.”, Although Pawan acknowledges the benefits of his father’s guidance—Desh Deshpande is co-founder of Sycamore Networks, creator and enabler of MIT’s Deshpande Center for Technological Innovation and an influential technology entrepreneur and visionary—Pawan also credits several MIT experiences.

Mar 16, 2017 By Pawan Deshpande Track the Impact of Your Salesforce Campaign Like a Shadow Wolf Salesforce Customer Relationship Management (CRM) software is, like standing desks and junkets to warm climates, popular with marketers.

Lastly, Information and Entropy (6.050J) shaped how I think of the world -- as everything being information -- which has had an indirect impact on my graduate work in natural language processing and even the work at my company today.”. Good news is on its way! He previously attended MIT where his graduate thesis won top departmental and international awards. Software Engineering lab (6.170) introduced me to the discipline and rigor of software engineering in teams rather than simply programming as a individual contributor.

Pawan Deshpande is the founder and CEO of Curata, a leading provider of content marketing software. Content curation enables such marketers to easily produce timely, relevant and engaging content on a specific topic by curating third party content.” Pawan explains that Curata, launched in 2010, is the only product currently offered by HiveFire, but notes that the process of finding, organizing and sharing content is not exclusive to marketers. Pawan has held software engineering positions at Microsoft, Google and other startups where he was awarded patents in social networking and machine transliteration areas.Pawan Deshpande is the founder and CEO of Curata. Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world.

program. Much of the inspiration for this product was based on Pawan’s MEng work—and the desire to make similar technology easily accessible to a non-technical user base (ie., marketers).