You've found the answer you're looking for. I bought Story Wars because sometimes I find it frustrating trying to craft a story, its like I know what I want to say but I just can't get it out of me. I really enjoyed and was challenged by this book. Reviewed in the United States on August 4, 2016. Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz. The story wars are all around us. Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. 3 Personen fanden diese Informationen hilfreich, Best Book on Marketing I've Ever Read - Because it Shows that Marketers can be Honest and Truthful, Rezension aus dem Vereinigten Königreich vom 6. Bitte versuchen Sie es erneut. Zum Hauptinhalt wechseln.de Hallo, Anmelden. Liked the focus on values. Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzzWinning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. Mit Checklisten und Schreibanleitungen für alle Web-Textarten: Das neue ... und Schreibanleitungen fr alle Web-Textarten, Made to Stick: Why Some Ideas Survive and Others Die, Building a StoryBrand: Clarify Your Message So Customers Will Listen, Caples, J: Tested Advertising Methods (Prentice Hall Business Classics), The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two. Brilliance Audio; Unabridged Edition (July 1, 2013). It wasn't until I opened my own design shop in the last few years that I realized that design by itself was only half the battle—most of my clients needed help crafting an authentic story first and foremost (which could then be supported by great design). In Chapter 5, Part I and Part II, Sachs lays out the necessity of using stories to create trust. Apart from some real-life examples the book is not particularly insightful. The President and co-founder of Free Range Studios, Sachs has been a David among Goliaths helping hundreds of for-profit and non-profit organizations rise above the din with campaigns built around the … Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. Reviewed in the United States on August 16, 2017. Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. Ich habe die Story Wars als Empfehlung eines Referenten in einem Storytelling Kurs bestellt. Leider ist ein Problem beim Speichern Ihrer Cookie-Einstellungen aufgetreten. Bitte versuchen Sie es erneut. Please try your request again later. It keeps citing The Hero With a Thousand Faces by Joseph Campbell so I guess I should have bought that one instead. Find all the books, read about the author, and more. Harvard Business Review Press (10. This is a must read for business professionals, CEOs, founders, sellers, and managers. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. Sachs’s work and opinions have been featured in a variety of media, including the New York Times, NPR, and Fast Company magazine, which named him one of its fifty most influential social innovators. Hinzufügen war nicht erfolgreich. You’ll discover how:? Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. The author's personal and political opinions are made clear within the first few pages of the book. There was a problem loading your book clubs. And it will teach you to use that power to orient our world to a more positive future. Our payment security system encrypts your information during transmission. Wählen Sie eine Sprache für Ihren Einkauf. Nachdem Sie Produktseiten oder Suchergebnisse angesehen haben, finden Sie hier eine einfache Möglichkeit, diese Seiten wiederzufinden. It explained various parts of the Hero’s Journey as laid out by Joseph Campbell. Um aus diesem Karussell zu navigieren, benutzen Sie bitte Ihre Überschrift-Tastenkombination, um zur nächsten oder vorherigen Überschrift zu navigieren. I bought Story Wars because sometimes I find it frustrating trying to craft a story, its like I know what I want to say but I just can't get it out of me. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them. Zugelassene Drittanbieter verwenden diese Tools auch in Verbindung mit der Anzeige von Werbung durch uns. Ich habe die Story Wars als Empfehlung eines Referenten in einem Storytelling Kurs bestellt. Your search is over. Winning Moves 10623 - Risiko Star Wars - Die Trilogie, Strategiespiel: Amazon.de: Spielzeug Wählen Sie Ihre Cookie-Einstellungen Wir verwenden Cookies und ähnliche Tools, um Ihr Einkaufserlebnis zu verbessern, um unsere Dienste anzubieten, um zu verstehen, wie die Kunden unsere Dienste nutzen, damit wir Verbesserungen vornehmen können, und um Werbung anzuzeigen. This shopping feature will continue to load items when the Enter key is pressed. Entdecken Sie jetzt alle Amazon Prime-Vorteile. You're listening to a sample of the Audible audio edition. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Geben Sie es weiter, tauschen Sie es ein, © 1998-2020, Amazon.com, Inc. oder Tochtergesellschaften, Übersetzen Sie alle Bewertungen auf Deutsch, Lieferung verfolgen oder Bestellung anzeigen, Recycling (einschließlich Entsorgung von Elektro- & Elektronikaltgeräten). Juli 2012), Die Grundlagen sind gut, aber im Detail zu wenig Neues, Rezension aus Deutschland vom 20. Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future, (Englisch) Gebundene Ausgabe – 10. In "Winning the Story Wars," Sachs systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize. Gewöhnlich versandfertig in 4 bis 5 Tagen. Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. Entdecken Sie. Nachdem Sie Produktseiten oder Suchergebnisse angesehen haben, finden Sie hier eine einfache Möglichkeit, diese Seiten wiederzufinden. Best book on the importance of story I have read. I really enjoyed and was challenged by this book. There was an error retrieving your Wish Lists. Wir verwenden Cookies und ähnliche Tools, um Ihr Einkaufserlebnis zu verbessern, um unsere Dienste anzubieten, um zu verstehen, wie die Kunden unsere Dienste nutzen, damit wir Verbesserungen vornehmen können, und um Werbung anzuzeigen. Ihre zuletzt angesehenen Artikel und besonderen Empfehlungen. Sie hören eine Hörprobe des Audible Hörbuch-Downloads. Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world? It's a good product but the language used is very typical. Wiederholen Sie die Anforderung später noch einmal. Ich habe die Story Wars als Empfehlung eines Referenten in einem Storytelling Kurs bestellt. Author goes on to attack any organization he doesn't like by criticizing their "story" or their "hero" (the consumer), Reviewed in the United States on July 5, 2017.