The score is based on the popularity of the keyword, and how well competitors rank for it. This is what differentiates UNIQLO with other competitors, and rational customers who care of function and price are attracted. Théophile de Penanster “Competition”, Fast Fashion trend, Dec 7 2012, https://fastfashiontrend.wordpress.com/2012/12/07/competition/, 6. They are a brand whose goal is to sell clothes rather than style. On most media, there is more clutter than ever, and customers are bombarded with multiple messages. Melissa Parietti, “H&M Vs. Zara Vs. Uniqlo: Comparing Business Models”, Investopedia, Dec 2 2015, http://www.investopedia.com/articles/markets/120215/hm-vs-zara-vs-uniqlo-comparing-business-models.asp. The market development will lead to dilution of competitor’s advantage and enable UNIQLO to increase its competitiveness compare to the other competitors. 1. If competitors are gaining traffic from the keyword, this may be a good investment opportunity. Innovations: Uniqlo is credited with significant innovations which have set them apart from their competitors. UNIQLO is seeking to build its brand through its network of global flagship stores. Opening up of new markets because of government agreement – the adoption of new technology standard and government free trade agreement has provided UNIQLO an opportunity to enter a new emerging market. However, UNIQLO seems to be perceived as a fashion brand by customers, especially in the US and Europe. Ø Provide High quality on average price. As he says, UNIQLO sells clothes with technology, but not style, so it is not emphasizing the brand. Autor: goude2017  •  April 4, 2018  •  855 Words (4 Pages)  •  218 Views. An estimate of the traffic that competitors are getting for this keyword. A Uniqlo customer is shopping the brand because they are focused on unique trends that are engaging and the quality of the brand.

Amit Bagaria, “Uniqlo vs Zara vs the world of fashion retailing, ETRetail.com, Feb 10 2014, http://retail.economictimes.indiatimes.com/re-tales/uniqlo-vs-zara-vs-h-m-vs-the-world-of-fashion-retailing/91, 4. It is not, like some competitors, a firm that sells copies of the latest runway fashions. Increased promotions by competitors have been a threat for UNIQLO. Competitive Strategy: Techniques for Analyzing Industries and Competitors, S&d Consulting Group - Competitors Use of Social Media, Proposing a Strategy to Maintain the Demand of Tata Tiago by Experimental Study on Tata Organization & Its Competitor, Strategy Intent Said That the Goal for Smart Competitor Is Competitive Innovation, Competitors and Nature of Market Competition. We are a technology company” UNIQLO CEO Tadashi Yanai says. Uniqlo’s main competitors are Zara, H&M, and The Gap. Amanda Kellner, “Brand Project : ZARA” Consumption, culture & identity, Dec 16, 2013, https://cci13.wordpress.com/2013/12/16/brand-project-zara/, https://en.wikipedia.org/wiki/Zara_(retailer), 3. It is the largest retailer in the United States, and is third in international locations, behind Index and H&M. Uniqlo focuses on helping people express through emotion and considers it to be an art. Brand strategy: Uniqlo focuses on the unique functional performance of the brand with a focus on the design and innovation of the apparel. Uniqlo brands its innovations. Global flagship stores serve as hubs to get out the UNIQLO message, and concept of high-quality basics, while showcasing what sets UNIQLO apart from competitors such as H&M, Zara or Gap. Ø UNIQLO has highly trained 30000… However, UNIQLO seems to be perceived as a fashion brand by customers, especially in the US and Europe.

Ø UNIQLO provides wide range of male females’ products. Ø It operates in worldwide 15 countries. And it embraces a youthful American spirit as it targets the younger generation. Within Japan, Uniqlo targets their image towards technology rather than “fast-fashion”. “We are not a fashion company. GAP has a very similar style with UNIQLO, but it tries to be trendier while UNIQLO is known for its basics. - UNIQLO and its problems in branding in the US and Europe market. Since the consumers in the US and Europe consider this brand as “a boring fashion with low prices” or “not well-known brand”, it has low number of store locations in the US and Europe with low profit, but only concentrated in its country of origin. Western customers tend to be individualized than Asians, so they are more sensitive to unique styles that can appeal own identities. Blog Post 2 Brand and Competitor Analysis of UNIQLO UNIQLO Strengths: Ø According to sales and profits, UNIQLO is the leading Japanese retail chain. Customers’ purchase is for its quality and technology, not for the sake of the brand, unlike GAP, H&M and ZARA. Some examples include the Heat Tech fabric which turns moisture into heat and then retains the heat in heat pockets, Airism a stretched fabric and Life wear a blend of casual and sportswear.
2. Avg Traffic to Competitors. Uniqlo provides “made for all’ clothing that can be worn whenever and wherever. Western customers tend to be individualized than Asians, so they are more sensitive to unique styles that can appeal own identities. Théophile de Penanster, “Zara vs Uniqlo comarison”, Fast Fashion Trend, Dec 2 2012, https://fastfashiontrend.wordpress.com/2012/12/02/zara-uniqlo-comparison/, 5. This reduces the effectiveness of promotional messages by UNIQLO. This provides substance to its quality and performance positioning and sets it apart from most price-driven, value retailers. GAP is an American clothing retailer company founded in 1969 in San Francisco, California.
Uniqlo differentiates itself from its competitors by with its signature innovations like Lifewear, Heatech, AIRism, etc.

This is what differentiates UNIQLO with other competitors, and rational customers who care of function and price are attracted.