Peter England will offer a fashionable and stylish collection with virus and bacteria resilient properties. Peter England has a rich and strong legacy of introducing innovative products catering to spoken and unspoken needs of today’s consumers.”, He continues, “We are happy to announce our partnership with HeiQ, one of the world’s leading textile innovator from Switzerland, to launch our range of apparel and masks enriched with the virus and bacteria-resistant properties.”. Peter England, a menswear brand from Aditya Birla Fashion and Retail Ltd, has collaborated with Switzerland-based HeiQ, a global leader in textile innovation, to introduce the unique HeiQ Viroblock fabric technology to India. From its inception Textile Today has already created a good impression and strong reputation in global market. HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile effects in the market today. @2020 - Textile Today. The Smart Strap™ used in the mask have a soft-finish and three-way adjustment to provide comfort, fit and a choice to carry the mask around the neck, when not in use. Fabric Manufacturing (Knitting & Weaving), Peter England launches antiviral* collection with HeiQ, HeiQ Viroblock is an intelligent Swiss textile technology that is added to the fabric and 99.9% effective against SARS-COV-2 (COVID-19), RMG workers skills should be upgraded to adept…, Who can transform a traditional company into a…, The intertwining of pandemic and sustainability in apparel…, ‘Bangladesh-Japan business corridor: stakeholders dialogue and way forward, FTA signing among BD and Bhutan is likely, Apparel exports from Asian nations drop by 70%…, Z&Z Lingerie to invest in Chittagong Export Processing…, RMG and other major export products get duty-free…, Gap to close stores in some European countries, Best plus-size clothing brands for consumers, Fashion brands declined to pay $16b in garment…, H&M transform leftover garments into new fashion favorites, Huntsman Textile Effects introduces TERASIL® BLUE W dye, Smart-Indigo™ to make a difference in sustainable denim…, Advanced denim technology reduces water use up to…, Face shields for COVID-19 infection control, Medical face shield sales soaring dramatically as Covid-19…, Karam’s quality PPE aiding Indian healthcare workers against…, ‘Digital platform is the future of apparel’, “Decathlon Bangladesh – our purpose is to be…, “We are satisfied with the projections for the…, Now online is a strong platform for business, Bangladesh garment industry has a great scope to…, Calik Denim increasing sustainability targets for 2025, Sedo Engg partners bluesign® to lessen environmental impact, Unity is strength: Swiss Textile Machinery Association has been crisis-proof for 80 years, HeiQ and Patagonia expand their partnership with HeiQ Fresh Tech, HeiQ Viroblock tested successfully to prevent Coronavirus. Textile Today is a regular publication of Amin & Jahan Corporation Ltd. It’s a comprehensive magazine for textile, apparel & fashion industry. This prevents contagious droplets on the masks’ outer surface, making it a perfect shield for the consumer. We believe that this new technology is a breakthrough in the lifestyle category and will bring us closer to the hearts of the consumers,” Manish Singhai concluded.