Just be descriptive. If it doesn’t add anything new, then don’t add it. It deserves to be split in two to air its reading. Examples of Actual Press Releases. The rest of the press release should then be used to expand on these points. Just send one chaser, and make it brief and friendly. A press release example from Bulletproof. A press release must not exceed one page. Keep it to a maximum of two lines. We show you, through examples, what to do and what not to do! A common mistake many companies make is to issue press releases when they have nothing newsworthy to announce, often dictated by an arbitrary press/outreach calendar cycle. The press release should be sent to journalists concerned by this type of product/news. Launching a Report or Study. The best press release writing practices we recommend are available on this page. Let’s break it down to the basics; a press release is an official announcement from a company, organization or individual, providing information about a newsworthy event. This is where the angle of the press release gets cemented. He must read them between 9h and 9h10. Indeed, if the date does not appear clearly, the journalist risks doubting the freshness of this news. Here’s an example of what the email pitch should look like (We’ve also included an email pitch template in our Startup Press Release Toolkit). It’s great for morale and they’re fantastic brand ambassadors. See our press release examples. corporate acquisitions are part of the traditional news of the press “business” or the press “business”. Think of it as the reason why a reporter should take note of what you’re saying. But it’s undeniable that the rules of the game have changed. Addressing a need. The press release is meant to inform objectively. Date your release. Make short and clear sentences: you do not do literature but a press release. Such a press release includes information about the company and why they were given the award, information about the award itself, and details about the ceremony (if applicable). The human eye does not like this type of presentation. We are used to consuming information in a very formatted and digestible way … Observe yourself when browsing websites. It is a classic news of the type “corporate”. No! Solving a problem. He will not make the effort to check this item so he will prefer to move on to the next release. Press release examples and templates for product launch, Examples of press releases to announce an event, 4. The angle you take will depend on what you’re announcing as well as the industry you’re in. Check our press release examples. But don’t stop there. A few seconds should be enough to catch his attention and invite him to continue reading. . They’re often one of the main components of a well-balanced PR and media strategy, alongside other mainstays such as guest articles, expert comments and opinions, and media appearances. These press releases are usually used by professionals with the core reason of building public relations and gaining publicity. Too many superlatives are a sure way to turn off journalists! While the headline is very factual, this section needs to encourage the reader to keep on reading. If you haven’t heard anything after 3 or 4 days, then there’s no harm in sending a chaser. Or if you’re just looking for as much coverage as possible, then send it out to your targeted publications, blogs, and influencers all at once. It provides the answer to the question – where, when, and how your potential clients can access your new … Approach a press release like your resume. Your headline grabbed the journalist’s attention but the intro is where you win … A journalist may only skim the document for 30 seconds, so it has to be concise. Here are some common examples: It’s the classic who, what, when, where, why. You will ease reading if you follow this format. It can also be a technological innovation. Clearly: start with the most important information and finish with contextual informations (price, dates, location, etc.). Facts, figures and real-world examples are used here. The drafting rule of the press release is based on the principle of the inverted pyramid. Using our above press release example, this is what a published press release format looks like. If you use a commercial vocabulary the reporter will question your subject. Sample Press Release Template & Format Instruction. The product has a certain advantage: it can be shown through different photos. Whether you work for a startup, a multinational, or simply for yourself, press releases are a fundamental aspect of any media strategy. This new hire press release example template on our website is a good example how your company can publish an internal or external announcement towards its external audience and internal personnel about a new employee, like in this new hire press release, a director of sales that has just started his new job in your company. Or an assembly of technologies that defines a real and new technology. To be exact, press releases actually draw our attention and make us read about the trending events and happenings from around the world. Does it address a clear need within the market? I know you must be busy, so I will follow up with you in case you missed this. The quote should be based on the angle of the story and written to add support to the narrative. We can write for you your press releases. Although we can not properly speaking of a “product” in this example, but we can assimilate it because it holds “in the hand”. Each month, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR and technology. It makes the journalist’s life a lot easier, as they’re accustomed to quickly reading and parsing information that’s presented this way. Press releases about the economic performance of a company are the easiest to write. You must therefore be able to justify your statistics by a sufficient amount of data source to be able to claim a reliable statistics. A press release is not a literary work … So avoid grammatical or syntactic formulas that are too heavy. Always stick to your word and never offer an exclusive to more one journalist at a time. Think about the problem of the PDF format. These examples include: One of the most crucial elements of a press release. There are two main avenues when it comes to sending out a press release. A press release is produced by … Press release examples : announce an acquisition/merge. specializes in for . It is relevant to propose a “press invitation” to the targeted journalists. If your aim is to try and get the press release picked up by a major publication, then offer them an exclusive first as this will increase your chances of it getting picked up. If you’re looking for a different type of press release example, our Startup Press Release Toolkit has 10 real-world press release examples, plus an editable Press Release template (Word doc). Indicate by a visible mention the term “Press Release” or “Press Info”, to show that you do not send a simple commercial brochure or a prospectus in the editorial offices. Now you know what news is press release worthy (and what isn’t), the next thing you need to do is tell your story in a way that adds value and intrigue. In our example, we’ve inserted a second quote to add more weight to our angle. This should name the company that’s putting out the press release and explain exactly what the announcement is about. Also, avoid sending it just before the hour, send it a few minutes after, as publications that publish press releases “as is” will normally publish on the hour. Fourth paragraph often includes history and background information about the company. This can take many forms, for example: your startup has been through a well-known accelerator program, the founders went to a prestigious university or you have significant VC backing. Great job! If you want your event to flourish and get houseful with your target audience, … This is the industry standard as it allows press releases to be published “as-is”. So it’s best to send a press release out at the start of the week, either Monday or Tuesday morning. Providing new insight/challenging orthodoxy. But we find this method to be the least effective. The hook matters more than ever these days. You can not copy / paste a text from a PDF …. You do not read the texts too long, instinctively your eye looks for things short, clear, images …. Contact : contact@24presse.com, Press release examples and templates : Our models, 1. P R E S S R E L E A S E: FOR IMMEDIATE RELEASE: Contact: John Q. On the other hand the reader does not necessarily have the same mode of reading as you. You will still have the opportunity to provide a first-person statement when you insert a quote. Below we present examples of press releases. The press release must allow in a few seconds to someone who knows nothing about the subject to understand what it is about. Press Release Format Examples. Only use one when it’s natural to do so. The longer it is, the less it is read. The title must be clear, short . This is a tech startup launch press release example, announcing the launch of a company and its services. However, if the press release writing and outreach process feels too time-consuming and difficult to handle on your own, you can always reach out to our Tech PR Specialists for advice. If your news is complex and requires more text : create a press kit in which you can enrich your subject. The Loudspeaker is your definitive guide on how to scale your startup. So you can pass a message easily to anyone. “Immediate release” or “Exclusive”) followed by the journalist’s name, then an intriguing title based on the press release title. Press Release Samples for Business Launch and Growth Sample #1: Charity Trucks Adds Friends of Multiple Sclerosis FOR IMMEDIATE RELEASE Media Contact: Bill McIntosh, President and CEO Phone: 310-651-1027 Email: bill@charitytrucks.org Charity Trucks Adds Friends of Multiple Sclerosis Utah Chapter as a Community Partner Charity Trucks has expanded its presence in North America by … It is for this reason that you must build your document so that the subject is understandable in a few seconds. The quote from the CEO or another relevant person from the company can go here (there’s no fixed rule about where this has to go within the main body, just wherever it fits best with the flow). These five points should be covered off in the opening paragraph. The title is short and clear, the intertitles are present: the document is comfortable to read. In this guide, we’ll explain how our press release templates and methodology are keeping us ahead of the curve – helping startups and other companies we work with gain more media exposure. On the other hand, the introductory paragraph is too long. Shout about this so everyone can hear. To find out if your release is effective and clear there is a simple method. Does what you’re announcing solve a known problem? But whatever it is you’re announcing, always follow a recognizable press release format, which looks like this. Where to go next? The sub-headline expands on the headline. The Boilerplate, or "About" Paragraph. Include hyperlinks to the company website. This also massively increases your chances of a backlink, if it’s copied-and-pasted into an article. Bain & Company Launches NPS Prism, A New Business To Help Companies Create Game-Changing Customer Experiences. The TechCrunch Editor at Large, Mike Butcher, summed up the mood of the media industry a few years ago in a blog post: “Mostly, ‘press releases’ are written in the way a PR’s client would write a news story. Sincerely the document is a bit “indigestible”. You can browse company investor relation websites to get other examples of press release titles and subtitles. If, for example, your angle is solving a problem, then it’s not enough to simply state there’s a problem and this provides the solution. Avoid waffle at all costs and try and keep it to around a page of regular-sized font and formatting (400 to 500 words). Who buys who? Include the publication’s logo on your homepage, under a “featured in” banner, then talk about this in any outbound marketing such as upcoming newsletters. 6. If your company signs a partnership agreement with a company it is relevant to be the subject of a press releaseThis is all the more relevant if you sign a partnership with a known company. So keep it snappy, concise, and on point. The golden rule we always stick to with our clients is: ‘never issue a press release for the sake of issuing a press release’. Imagine a journalist receiving 100 releases every morning. press release template includes space to accommodate all the necessary aspects of a standard business press release. In this example, we’ve explained what the company does (as it’s a tech startup, so has low brand recognition) and put a positive spin on this. The shortert is the better. That’s about 400 or 500 words. See our pricing. This gives journalists plenty of time to write it up before the date you make the announcement public. He will move on to the next communique. Product Releases. It is thus a title which risks to arouse the curiosity of the recipient. Ban the indirect style : it is painful for the brain … especially in the morning at 9am when the recipient opens his mailbox …. It’s important to try and roughly stick to this press release format. Because nothing is more forbidding than opening an attachment. This can be a free entry, an invitation to the launch cocktail, etc. Press release for a product launch. While press releases are meant for wide audiences, … If you don’t send an embargoed version out, send the press release to journalists before you publish it on your own site or social channels. It’ll improve the chances of your product press release … If you’re announcing the launch of your startup, then I’m afraid to say this fact alone is not newsworthy. The disadvantage of communicating a new service is that it is difficult to show it through visuals such as photos. In the example, we’ve provided a summary of the announcement in the first sentence, so the reader knows immediately this is talking about a new service launch. 00 33 (0)5 56 77 88 31 The boilerplate for a press release is the generic ‘about us’ copy, which explains exactly what the company does. Progressing towards a goal. And remember that it needs to answer who, what, when, where and why. Here are a few pieces of etiquette to keep in mind when you send out the pitches, so you don’t accidentally annoy any journalists. Pro tip: whenever possible, reach out directly using a journalist’s email address. So do not complicate the journalist’s task! Provided that the “source” of these figures or statistics is credible. Because everyone is interested in those with which large companies sign trade agreements. Include infographics or other multimedia. This is often taken from the company’s website. Pro tip: provide links to reputable sources, to back up any factual statements being made. Does it help you move towards a goal? Have you achieved something of value? Press release examples : announce figures or a study, 6. The when and where are easy, as this paragraph always begins with the location and date. Can you read 100 A4 page in 10 minutes? In the context of a press release of “product launch” you must make appear very quickly, even in the title if possible if not in the first paragraph, how the product is innovative. Check our press release examples. If you approach two pages, you’ve probably written too much. You are therefore in competition with all the other press releases. In the example, we’ve honed in on the benefit this new service provides to companies who use it. The company name then kicks off the first sentence, with an explanation of the announcement. Once you’ve submitted your press release onto these platforms, publications can either republish them “as is”, or journalists can pick them up and write them up as articles. This can be used to provide further details on why the announcement is such good news for the industry, consumers, or the public etc. Today we will be discussing the PESO model, which stands for Paid, Earned, Shared, and Owned Media, with Jacob Crompton-Schreiber, a senior account manager here at Publicize. Human brain is lazy : it does not like to read, it prefers images. If you’re offering an exclusive, clearly mark this at the start of the email subject line and include the journalist’s name, to grab their attention: Exclusive for [Journalist’s name] – [Title of press release]. Try 3 or 4 journalists, one after the other, when trying to place an exclusive with a major publication. Use this paragraph to provide more information on the company, what the announcement means in practice and why this announcement stands out in the marketplace. This is known as outreach within the PR world and here’s everything you need to know to get press coverage. The Wrap-up: Offer to answer any questions and state that “I’ve included the full press in this email”. However, he hit the nail on the head with his other points, so the PR industry has had to adapt its methods to achieve the end goal of media coverage. This takes slightly more effort but is often a more effective way of getting press coverage. The media are fond of numbers, statistics because it is very easy to process. Here’s the thought process of our editorial team. Featured in a major publication? Never send your press releases as an attachment in an email. Do not make sentences that exceed 20 words. Press releases have been the bread and butter of PR, almost since the dawn of the industry. Dear [JOURNALIST NAME]I know you’re busy, so I’ll keep this brief. These are the 10 most common types of press releases your startup may produce. Never send out a press release on a Friday or the day before a public holiday. 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